Understand insights metrics (search, filter, click, total)

What this article helps you do

Understand Mapstore’s Insights metrics - search count, filter usage, store clicks, and totals - so you can see how shoppers use your store locator and improve it over time.

Before you start

• Mapstore is installed and the map block is live on your storefront
• Shoppers are using the store locator (Insights reflect real activity)

Step-by-step instructions

1. Open Insights in Mapstore

• In Mapstore, go to Insights in the main navigation.
• You’ll see metrics for your store locator usage.

2. Search count

• Tracks how many times shoppers run a search (e.g. city, zip code, address).
• High search counts mean people are actively looking for stores; low counts may mean discovery or placement needs improvement.

3. Filter usage

• Shows how often filters are applied (e.g. “Has pickup”, “Open Sundays”).
• Helps you see which filters matter most and whether to add or refine them.

4. Store clicks

• Counts how often shoppers click a store (to view details, get directions, or use the lead form).
• Indicates engagement with individual locations.

5. Total activity

• Total activity is the combined count of search, filter, and click events.
• It gives context for overall store-locator engagement over time.

6. Use the data

• Compare periods to see trends.
• Combine metrics: e.g. high search but low clicks may suggest improving result relevance or layout.

How to verify it worked

• Visit Insights and confirm metrics appear (may take time to populate after launch).
• Perform a search and click a store on the storefront; check that counts update after a short delay.

Common issues and fixes

Related articles

• Export insights data as CSV/ZIP
• Add Mapstore blocks to your theme
• Set up store filters for storefront search
• Launch checklist for your store locator